What Do You Need to Succeed as a Freelance Content Writer?

If you enjoy writing and want to be your own boss, then it might be worth considering getting set up as a freelance content writer. Freelance content writers work for marketing agencies, SEO agencies, businesses, and other clients to provide a range of written content.

You may want to specialise in a certain type of content such as news content or SEO writing or work as a copywriter to create content for advertising and marketing campaigns. With more people using the internet to compare products, browse, buy items or sign up for services online, content is in higher demand than ever. Here’s what you’re going to need to get started.

A Reliable Laptop

When you work as a freelance content writer, you’re going to be working on your laptop quite a lot. So, it’s a good idea to invest in one that you can rely on. A dependable laptop might set you back a little bit more compared to a budget model, but you can get plenty of great deals such as these business laptops to get you started. Look for a laptop with fast processing speed and at least 8GB RAM to make sure that you get the best performance.

Portfolio Website

While you can pitch potential clients directly or respond to job positions for freelance writers posted online, having a strong portfolio is an ideal way to back up your applications or pitches and help you stand out from the crowd. As the demand for online content has grown over time, freelance writer roles have become more and more competitive, which is where your portfolio comes in to help you land the projects you want. The best way to do this is to start your own blog, which you can easily do using a CMS like WordPress.

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Home Office Space

One of the perks of working as a freelance writer is that you can work from wherever you like as long as you have your laptop and a good internet connection. However, with that being said, most freelance writers do spend a lot of their time working from home, so it’s worth setting up a home office space that you can use.


While you don’t need any qualifications to get started as a freelance content writer, you might find that some courses and credentials can help you get further. You may be interested in looking out for some online courses that will help you brush up your skills as a writer and stand out from the crowd when pitching your services to potential clients.

There are lots of courses that you might find useful to help you land the projects that you want, such as courses in SEO writing or persuasive writing skills for advertising and marketing campaigns.

If you are a good writer, flexible, and want work that you can do from pretty much anywhere you like, then getting started as a freelance content writer might be a great option for you.

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