Choose the best domain name for a business can be difficult but important. It is a good idea to have some specific guidelines. This is the best way to known the dos and don’ts of domain names. In this article, you’ll find professional tips for just that.
Selecting a perfect domain name for your brand’s website is a crucial task. It is something that needs your time and attention. Otherwise, a wrong choice can damage your business.
In short, a website owner must ensure that they choose a suitable domain name, mainly if your website is serving commercially. Moreover, choosing a meaningful and SEO-friendly domain name is one of the best digital marketing strategies for business growth.
The Professionals Tips for Your Domain Name
1. Keep it Short
While deciding a domain name for your website, remember that less is always good. The reason is pretty simple, i.e., short names are much easier to remember than long ones.
In addition, it can easily stand out when you need to read less. So, it would be great not to exceed the domain name by more than three words.
2. Use Relevant Keywords
Users can quickly find your website and its details if they enter relevant keywords in the search bar. These keywords may include your location (like Italy), what you do (such as tech support), what you can offer (for example, tea, burgers, etc.)
In addition, if you include your location in the domain name, you might be able to target the local users or customers.
3. Brand Name
Your name should be unique, and it must reflect your brand. The special and unique brand name will stand out, gain popularity, increase the number of viewers. Look for different names at https://domainify.com/ to kickstart your business.
Simply enter a name on Domainify, and you’ll get a list of unique, memorable, and meaningful suggestions. What’s more, all suggestions include professional logos and logo files to help you further. The domain will be transferred to you within 24 hours of payment. While creating a domain, always make sure that you do not use any existing brand names or their trademarks and logos.
4. Focus on Creating a Good Name rather than a Perfect One
Mainly people get puzzled by choosing a perfect domain name. But you can spend that time building a good business with a good domain name. So, do not waste time in selecting the perfect name; instead, start your project.
5. Go Beyond “.com”
Although the top-level domain extension is .com, now there is a wide variety of domain endings. For example, “.academy”, “.photography”, etc. So, find a list of new top-level domain extensions offered by google and set a proper name.
With so many extensions options available, brands now can create a unique domain name. Moreover, it can quickly communicate the aim and value the brand offers.
6. Elements to Avoid
The elements described below can create a negative impact on your brand. So, you should try to avoid them.
Numbers or hyphens: They are hard to remember and type. Moreover, they might lower the credibility of the website.
Funny Spellings: Avoid words that you can spell in different ways such as too, by, etc. They will make it hard to find a website for people.
Misspellings: These spellings can make your website look suspicious and worry people that it’s malware or a phishing site.
Now you know the essential tips, do brainstorming research, and find a suitable domain name for your website. Always keep some backup names because sometimes you do not get the domain name that you originally sought after.