Did you know that 90% of online consumers consider photo quality to be the most important factor in an online sale? It goes without saying, then, that product photography can make or break your business.
If product photography pricing is outside your budget there are some professional tips and tricks to help you nail product photography at home.
Interested in knowing more? Check out these top tips from the pros to get that perfect shot.
Proper Lighting for Product Photography at Home
Proper lighting is one of the most important aspects of product photography at home. You can opt for natural light, placing products in a way that takes advantage of the sun. On the other hand, studio lighting may be better for the product you’re photographing.
In general, food items, people, and clothing work best in natural light, especially if the images are for social media platforms. Place your product facing a window early in the morning or late in the afternoon to get good natural light.
Studio lighting works best for capturing detail and for advertising products on marketplaces such as Amazon. Purchase artificial lighting and play around with the best positioning to get the perfect shot.
Think About Editing While Shooting
The ideal scenario for product photography is to shoot for the edit. This means aiming to get a shot that requires only slight editing rather than rushing the photography with the aim of editing it to perfection.
You may have incredible Photoshop skills that make the editing job easier, but in general, it’s no easy feat to edit a sloppy photo into something worthy of your product. If you need to remove background from an image or crop something out entirely, the image will likely end up subpar.
Aim to set up the shot in such a way that only enhancing touch-ups are required in the editing phase.
Use a Tripod for Consistency and Quality
This isn’t one of the most revolutionary product photography ideas but it’s certainly an important tip that is often overlooked. First of all, a tripod removes any shakiness or instability that may affect the photo quality. This helps to standardize orientation, especially as the need grows to scale your business and product photography.
Secondly, using a makeshift setup just won’t cut it. Leaning your phone against something works for taking candid shots at a family get-together, but it’ll only cause consistency and angle issues in your product photos.
Get Started With Product Photography at Home
Have you been implementing these tips for product photography at home or have you been doing it all wrong? Now you know that investing in a tripod and lighting setup are two of the most impactful things you can do. Aim to shoot for edits and you’re good to go!
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